Client:Cathay
Date:17 July, 2010

Box Office Hits – The Magic of Movie Marketing @ Cathay

Box Office Hits demonstrates the ingenuity of movie promotion in Singapore from the 1930s to the present. Rarely seen vintage pieces from the Cathay collection include images of walking human billboards, the now phased-out giant floats on trucks and pyjama contests. Selection by Lindy Poh & Claire Low & managed by Silver Rue for Cathay Organisation.

 Date of exhibition: 16 Jul-16 Dec 2010